Helping Asian Companies Build Commercial Relationships in the U.S.
Targeted introductions, cultural guidance, and hands-on deal support — from first outreach to signed contract.
One Engagement. Three Integrated Capabilities.
We do the outreach, navigate the conversations, and stay involved until the deal is done. Our three capabilities work together as a system — not separate line items.
Strategic Buyer Introductions
We identify, research, and reach the right U.S. decision-makers through targeted outreach and market analysis — not a contact list.
Learn more →Cross-Cultural & Commercial Navigation
We help you avoid the miscommunications that can stall deals before they start. Positioning, preparation, and real-time guidance.
Learn more →Deal Support Through Signature
We don’t disappear after the introduction. Structured, milestone-based support through follow-ups, negotiations, and closing.
Learn more →Strategic Buyer Introductions
Accessing the U.S. market requires more than a list of names. American procurement is relationship-driven, decentralized, and difficult to navigate from overseas. Generic outreach rarely gets a response, and one-off events rarely lead to lasting partnerships.
We do the prospecting and outreach work that bridges that gap. We research buyers relevant to your product, position your company in terms Americans understand, and execute targeted outreach to secure qualified meetings.
We approach buyers only after aligning positioning, expectations, and timing — so conversations start at the right level.
What this looks like
- Target buyer identification & research
- Contextual positioning before outreach
- Professional, calibrated outreach
- Meeting coordination
- Post-meeting follow-up
- Buyer feedback interpretation
Cross-Cultural & Commercial Navigation
Most cross-border deals don’t fail because of the product. They fail because of misaligned expectations, communication gaps, and cultural misunderstandings that neither side sees coming.
Asian and American business cultures operate on different timelines and communication styles. How Americans interpret silence. What a “positive” meeting actually means. How to follow up appropriately. How to approach pricing conversations.
We help your team read the signals correctly and communicate in ways that keep deals moving forward.
What this looks like
- U.S. buyer expectation briefings
- Communication & email review
- Meeting preparation & coaching
- Negotiation style guidance
- Real-time support during calls
- Expectation alignment (both sides)
Deal Support Through Signature
This is where most market entry engagements fall apart. An introduction is made, a meeting happens, and then momentum stalls. Follow-ups are mistimed, buyer signals are misread, and the opportunity goes quiet.
We stay involved. Active support through the sales cycle — interpreting buyer feedback, advising on follow-up timing, coordinating samples and documentation, and helping your team navigate the steps required to become a vendor in the U.S. system.
Structured milestones keep both sides aligned and moving forward. You always know where things stand.
What this looks like
- Deal pipeline management
- Pricing & TCO framework support
- Sample coordination
- Contract negotiation support
- Documentation guidance
- Post-close relationship support
A Clear Process. No Guesswork.
Every engagement follows a structured methodology. You always know where things stand, what’s been done, and what’s coming next.
We’re Selective — And You Should Be Too.
This is a good fit if…
- You have a validated product with commercial traction in other markets
- You’re serious about the U.S. as a long-term investment, not a quick experiment
- You want qualified introductions, not mass cold outreach
- You’re ready to engage directly with American buyers (with our support)
- Your team can commit to the process — timelines, follow-ups, and meetings
Probably not a fit if…
- You’re looking for a contact list or pay-per-lead model
- You want guaranteed sales without investing in the relationship
- Your product hasn’t been validated in any market yet
- You need a full U.S. subsidiary or operations team
Built on the Ground Between Two Markets
Blue Crane was founded on a simple observation: Asian companies build excellent products, but accessing American buyers requires more than a good pitch deck and a flight to a trade show.
We’re based in Asia and operate across the United States. Our team combines deep familiarity with Asian business culture and direct, practical experience working within American procurement systems. That combination allows us to work both sides of the table effectively.
We’ve supported companies across consumer goods, industrial technology, beauty, and information security. The sector changes, but the fundamentals don’t: thorough research, honest positioning, and staying involved until the work is done.
What We Don’t Do
Being clear about scope protects both sides. We focus on what we’re best at — identifying buyers, making introductions, and supporting deals to close.
We can refer you to trusted professionals for any of the above.
Three Ways to Work Together
Every client has different needs and timelines. All engagements are structured around clear milestones and measurable progress.
Market Entry Package
A fixed-scope engagement for companies making their first move into the U.S. Includes market assessment, buyer identification, initial outreach, and positioning strategy.
Monthly Retainer
Continuous market development with dedicated time each month. Ongoing buyer outreach, relationship management, deal support, and market intelligence on a rolling basis.
Success-Fee Model
Lower monthly base with performance bonuses tied to closed deals. Our incentives are aligned directly with your results.
Start a Conversation
If you’re exploring the U.S. market and want qualified introductions — let’s talk. Every engagement starts with a conversation about your product, your goals, and whether this is the right fit.
Schedule a Consultation Explore U.S. Market →