U.S. market entry and business development for Asia-Pacific firms.
Buyer identification, cross-cultural commercial support, and hands-on deal coordination — from first outreach through active buyer engagement.
Target buyer development.
We identify the U.S. buyers most likely to want your product, research how each company evaluates suppliers, and execute outreach calibrated to their procurement process.
Each engagement begins with a target list of named accounts — outreach goes out directly from Blue Crane, direct to category buyers and sourcing leads on the U.S. side.
- Target buyer identification
- Account prioritization
- Direct outreach under our name
- Meeting coordination and briefings
- Post-meeting follow-up
- Buyer feedback interpretation
Cross-cultural and commercial navigation.
We translate between Korean and American business norms throughout buyer conversations and commercial discussions — buyer expectation briefings before each meeting, real-time interpretation during calls, and negotiation guidance at each stage.
American procurement runs on different cadences and decision processes than Korean B2B sales. We make those legible to your team and represent your company accurately to the U.S. side.
- U.S. buyer expectation briefings
- Pre-meeting preparation
- Communication and email review
- Real-time support during calls
- Negotiation cadence and messaging
- Expectation alignment, both sides
Deal support and coordination.
After the first meeting, we stay involved through buyer follow-up, sample logistics, pricing and TCO support, contract coordination, and U.S. vendor onboarding support.
Engagements run on defined milestones with weekly progress checkpoints. We coordinate with buyer stakeholders across procurement, technical review, and onboarding and surface decisions where direction is needed.
- Pipeline and milestone tracking
- Pricing and TCO frameworks
- Sample coordination
- Contract coordination support
- Vendor onboarding documentation
- Post-agreement relationship
A five-stage process.
Every engagement runs on the same five-stage process with defined deliverables and milestones at each stage.
Discover
Product assessment, capability review, and U.S. market fit evaluation.
Plan
Positioning, target account research, prioritized outreach plan.
Connect
Direct outreach, meeting coordination, pre-meeting briefings.
Advance
Follow-up, sample coordination, contract coordination, and commercial progress with qualified buyers.
Launch
Continued involvement through early fulfillment and repeat business.
Three engagement structures.
Every engagement combines a monthly retainer with success fees tied to closed business. The three structures below differ in scope, duration, and depth of involvement.
The Opening Engagement
60–90 day scoped market entryA defined-scope engagement covering buyer landscape research, positioning development, target account list, and initial outreach. Fees credited toward an extended retainer if continued.
The Buyer Development Retainer
Active pipeline and deal supportA six-month retainer focused on continuous pipeline development, active buyer outreach, cross-cultural deal support, and ongoing deal coordination.
The Extended U.S. Market Entry Engagement
Embedded U.S. buyer development supportTwelve-month engagement with category exclusivity, premium retainer, and long-tail success structure on cumulative revenue from introduced accounts.
Every engagement begins with a discovery call.
A 30-minute conversation about your product, your U.S. commercial objectives, and the right structure for moving forward.